Case study · CRM & Franchise Management
Subway
Custom CRM platform for franchise relationship management, campaign tracking, and franchisee communications.
- Timeline
- 12 weeks
- Stack
- Next.js · Laravel · AWS
- campaign rollout, from 3 weeks
- 4 days
- higher franchisee engagement
- 47%
- markets
- 100+
The challenge
Subway needed a custom CRM solution to manage franchise relationships across thousands of locations. Their off-the-shelf CRM couldn't handle the unique franchise communication workflows, multi-tier approval processes, and localized campaign management required at their scale. Franchisee communications were scattered across email, phone, and legacy portals — creating friction, missed updates, and inconsistent brand execution.
What we built
We built a franchise-specific CRM with multi-tier communication workflows, campaign approval pipelines, and franchisee self-service portals. The platform consolidated all franchise communications into a single source of truth, reduced campaign rollout time from 3 weeks to 4 days, and improved franchisee engagement scores by 47%. The system now manages relationships with thousands of franchise operators across 100+ markets.
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